Reggio Emilia - Italy

It aims to encourage behavioural change among private vehicle users while promoting cleaner and more sustainable mobility choices. The pilot introduces an artificial currency scheme linked to LEZ access, where vehicles consume mobility credits when entering the zone. Credit consumption varies according to the vehicle’s emission profile, distance travelled, and time spent within the LEZ, giving users flexibility in how and when they choose to travel.

A tradable mobility credits marketplace allows users to exchange unused credits at a daily market-based price, supporting a flexible and incentive-driven approach to demand management. This mechanism is complemented by a cap-and-trade-like system in which the total number of credits is regulated to meet environmental objectives. A mobile application provides real-time access to credit balances, transactions, and rewards, enabling users to monitor usage and actively manage their mobility choices. Around 500 users participate in the pilot under real operational conditions. Implemented in a city facing air quality challenges, the pilot builds on existing measures to reduce private car use and promote public transport and cycling. Within FEDORA, solutions for dynamic pricing, incentivisation, multimodal journey planning, and simulation-based extrapolation are used to assess behavioural change, network impacts, and technical feasibility.